DGTL Festival developed a new brand strategy. How to realize it?
A new strategy creates personal anxieties that, if not shared, withhold us from doing the change necessary. Through multiple sessions, we created space to ask questions, share concerns and fears. Afterward, we translated the strategy into concrete projects with a detailed plan of who needs to do what, when, to make it reality.
From concept to concrete projects, clear outcomes and tangible behavior: Employees now own the strategy. But more important, they connected with each other on a human level, which increased trust and motivated them to do the work together.